Ask Bram anything about bikes. Seriously.
There’s a very good chance he’ll know the answer.
With some colleagues, you have to dig a little to find their passion. Not with Bram.
From the latest bike models and technical innovations to evening rides along the Scheldt, cycling is woven into almost every part of his day. Both at work and beyond.
As Joule’s Dealer Manager, Bram supports colleagues, customers, and bike dealers with all things cycling. But once the workday ends, bikes are never far away either. His personal favorite? A beautiful BMC road bike.
Time to get to know Bram and his bike a little better!
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Why a road bike specifically?
First some research, then a test ride. Done.
“The style and design of the bike immediately appealed to me. After a quick test ride, I was sold right away.”
A lot of people choose what’s practical. Bram chooses what looks good. Take the aero handlebar with integrated cables, for example: bike mechanics hate it (it’s difficult to repair), but Bram sees it differently.
“It just looks sooo good!”
Bram’s golden tip 💡
“Make sure you have enough space in your garage. There’s always room for another bike!”
This isn’t being reckless, it’s being realistic. A cyclist is never truly satisfied with just one bike. The next one could already be calling.
Favorite ride
After work: riding along the Scheldt towpath, including that little gravel stretch near the Kalkense Vaart.
“The most beautiful 3 km there is!”
This isn’t the fastest route. It’s not about training either. It’s pure cycling as a reset. Clear mind, fresh air, and a moment away from dealers, quotes, and everyday mobility questions.
What does Bram do at Joule?
Dealer Manager, meaning he’s in direct contact with all the bike shops and dealers in the Joule network. At the same time, he’s also a bike expert. When colleagues or customers don’t know which bike fits their lifestyle, Bram steps in.
And he genuinely loves doing that.
“Helping people make the right choice for their lease bike gives me a really good feeling. Sometimes it’s just a little push in the right direction, sometimes it’s full guidance. Making people happy by helping them find their dream bike. That’s what it’s all about for me.”
Not many jobs can say that they literally put a smile on someone’s face. 😊
Read Bram's bike tips here too:
- Can I share my bike with my partner if we're totally different heights?
- Everything you need to know about e-bike maintenance and support
- How to hit the road safely with your lease bike
- Does my e-bike slow down when I ride faster than 25 km/h?
- What are the advantages (and disadvantages) of a belt drive bike?
Best Joule moment 🔥
Campfire night during the Joule weekend in Mettet.
“I can’t share too many details, but it was a night I’ll never forget! ;)”
What happened there, stays there...
Joule energy meter 🔋
99J.
“Because of the energy and the super relaxed atmosphere at the office, but definitely also because of the flexibility we have here, I’m giving it a very Belgian 99.”
This or that? 🤔
- Electric assist vs. pure pedal power
- Helmet vs. no helmet
- Riding with others vs. solo cruising
- Chain drive vs. belt drive
- Riding in work clothes vs. cycling gear and changing afterward
- Cycling in silence vs. music in your ears
- One all-purpose bike vs. multiple bikes
- Cleaning your bike vs. mud as a badge of honor
- Professional maintenance vs. doing your own repairs
- Suspension saddle vs. "ouch, I'll be fine"
- Fastest route vs. most scenic route
Final thoughts
To sum it up: Bram is a true cycling enthusiast through and through.
He gets genuinely excited about a sleek bike frame, a great ride after work, and the idea that a bike offers so much more than just getting from A to B.
Whether he's helping someone find their dream bike, building relationships with dealers, or squeezing in an evening ride along the Scheldt, Bram brings the same energy and passion to everything he does.
Curious which bikes the rest of Team Joule chose? Check out their stories:
- Jochen and his Gazelle
- Lauren and her QiO
- Jules and his VELO DE VILLE
- Hendrik and his Omnium
- Nicolas and his Lovens
- Karlien and her QiO
- Tibe and his VELO DE VILLE
Wondering which bike is right for you?
There's a good chance Bram already has an opinion on that. 😉 Get in touch using the form below and we'll be happy to help!
As a mobility content specialist at Joule, Elke translates complex mobility topics such as bike leasing and mobility budgets into clear, accessible content. She helps HR teams and employees organize mobility more easily and get more people on bikes. She has a passion for language, communication, and fully charged bike batteries. Her constant companion is her Gazelle Ultimate C5 in Denim Blue Gloss, which she rides through Ghent in turbo mode. Her favorite bike route? Any route that leads to a coffee bar. Follow Elke on LinkedIn!
Alles verliep zeer vlot. Geen extra papierwerk, alles werd door Joules geregeld. Heel tevreden over de service.
Goede communicatie en uitleg. De persoon die het concept is komen voorstellen heeft dit duidelijk gedaan. De testritten waren ook goed georganiseerd.
Top ervaring! Klantenservice is top. Je kan er terecht met al je vragen en ze blijven altijd even vriendelijk. En ik heb best veel vragen gesteld. Levering was top. Zeker een aanrader voor iedereen.
Vlotte service, snel antwoord en zeer vlot in gebruik. De offertes van de fietsenwinkel werden snel verwerkt en overzichtelijk afgeleverd in een leasing-formule.
Heel gemakkelijk dat de technieker op het werk komt! De technieker was vriendelijk. Onderhoud was snel gedaan. Ik heb heel gemakkelijk de afspraak kunnen wijzigen. Ik heb daarvoor een heel vriendelijke en behulpzame persoon aan de lijn gehad.
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