Built for Ghent (and for Jules)
Jules gets around on a VELO DE VILLE e-city bike, and for good reason. “What I love about this bike is that you can fully customize it. For me, that meant wider tires—perfect for cruising over tram tracks without a care.”
His VELO DE VILLE is his one and only mode of transport, and it’s all he needs: “I use it for quick trips in and around Ghent—Spanish class, groceries, visiting my mom... it takes me everywhere.”
Tiny screen, huge fan
Jules’ favorite feature? The Kiox300 display. “I use it not just to track my rides, but also as a mini GPS for little cycling adventures. Honestly, it’s brilliant!”
A quick escape through the Bourgoyen
“My go-to route? The green corridor between our office and the warehouse. It runs through the Bourgoyen and Lampistenpark—an ideal way to clear your head in the middle of the day.”
Life at Joule: structure meets creativity
Jules wears the hat of operations officer like no other. “I oversee the whole flow: from portfolio management and bike assembly to deliveries. But I also love adding my creative touch to our office spaces—and I get to help shape our approach to circular and social impact.”
What does he love most about the job? “The energy of the team—it’s truly something special. And the fact that new ideas are always welcome. Out-of-the-box thinking isn’t just allowed here—it’s encouraged.”
Jules’ favorite Joule moment
“My best memory? Definitely the Joule Midweek. My abs still hurt from laughing. But that’s all I’ll say. What happens at Joule Midweek, stays at Joule Midweek… 😏”
Joule energy rating
95J – “There’s always room to grow, but things are looking pretty great.”
This or That – Jules’ picks
- Bike > walking
- Chain > belt drive
- Front basket > pannier bags
- Bold colors > neutral tones
- Drop bars > city handlebars
- Upright riding > leaning forward
- Helmet > no helmet
- Top rack > bottom rack
- Rain pants > “I’ll dry off later”
- Tram tracks > cobblestones
- Walk uphill > ride uphill
VELO DE VILLE—uh, Jules’
An electric city bike built to your specs. A mini GPS on the handlebars. A job that mixes structure and creativity—Jules rides through life at his own pace.
Ready for a custom-fit ride?
👉 Get in touch and find out how you can lease your own VELO DE VILLE through Joule.
Check out the other bike picks from the Joule team:
