At Paintfactory, everything revolves around adding color to life, literally and figuratively. Their mission? Making paint that’s simple and affordable. And that same no-nonsense philosophy now runs through their HR policy. Thanks to bike leasing via Joule, in partnership with Besox, they built a mobility plan that’s as smart and user-friendly as their paint.
The result: happy employees, less admin, and an HR team that can finally catch its breath.
📹 Prefer watching over reading? Check out the video featuring Charlotte from Paintfactory below!
“My job is all about making people happy”
Charlotte is HR Manager and Financial Officer at Paintfactory, a family-owned business from Bruges with stores all across Belgium. “We believe simplicity is powerful, in our products and in how we treat people,” she explains.
She manages HR, keeps the books balanced, and makes sure everything runs smoothly. “My job is about making people happy. And that works best when everything’s well organized, from payroll to the bike plan.”
From employee idea to bike plan
The bike plan at Paintfactory didn’t start as a management decision, it came from the employees themselves. “People were talking about bike leasing more and more,” Charlotte says. “They wanted to commute more sustainably, but also with more joy.”
For Paintfactory, it was a perfect match with their focus on well-being and efficiency. “Salary optimization was a nice bonus, but the main goal was doing something extra for our people.”
That’s when Charlotte turned to Besox, Paintfactory’s social secretariat. “They immediately came up with a ready-made solution: working with Joule, their preferred partner for bike leasing. And honestly, the connection was instant.”
Joule helped with the implementation, created a tailored bike policy, and handled all communication about maintenance, insurance, and follow-up. “For us, it was plug and play. For our employees? Just choose, sign, and ride.”
💡 Want to create your own bike policy? Download our bike policy template and get started right away!
Time saved thanks to Besox
Beyond the bike plan, HR also got a serious upgrade. “What really makes Besox stand out is how easy everything is,” says Charlotte. “Through the Exact Officient portal, everything runs smoothly—payroll, contracts, vacation days—it’s all just one click away.”
For Charlotte, that means less stress and more time. “What used to take half a day now takes ten minutes. And if I have a question, I just call my case manager, and within fifteen minutes I have an answer. That kind of support is priceless.”
A win-win for everyone
The bike plan didn’t just get people moving on the road, it also boosted team spirit. Within weeks, colleagues were swapping tips about models, brands, and routes. “As soon as the sun’s out, you hear it everywhere: ‘Time to bike again!’” Charlotte laughs.
The impact? Happier employees, a stronger team connection, and a big step toward sustainability. “In our Ghent branch, some colleagues even ride to work together. It’s brought so much energy and positivity.”
It’s also financially smart, a great way to combine salary optimization with benefits for both employer and employee. “We’re saving time and costs while making our people happy. That’s the best kind of return on investment.”
The perfect tandem: Besox and Joule
For Charlotte, the partnership speaks for itself: Besox and Joule make the perfect team. “They’ve taken care of everything, from setup to follow-up, so we can focus on what really matters: our people.”
Want to simplify HR like Paintfactory?
Want to bring more color to your company’s mobility policy? With bike leasing via Joule and the right partners by your side, your HR team can save time and keep employees moving.
👉🏻 Got questions? Check out our blog: 7 most common questions about bike leasing for HR managers
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As a mobility content specialist at Joule, Elke translates complex mobility topics such as bike leasing and mobility budgets into clear, accessible content. She helps HR teams and employees organize mobility more easily and get more people on bikes. She has a passion for language, communication, and fully charged bike batteries. Her constant companion is her Gazelle Ultimate C5 in Denim Blue Gloss, which she rides through Ghent in turbo mode. Her favorite bike route? Any route that leads to a coffee bar. Follow Elke on LinkedIn!
Alles verliep zeer vlot. Geen extra papierwerk, alles werd door Joules geregeld. Heel tevreden over de service.
Goede communicatie en uitleg. De persoon die het concept is komen voorstellen heeft dit duidelijk gedaan. De testritten waren ook goed georganiseerd.
Top ervaring! Klantenservice is top. Je kan er terecht met al je vragen en ze blijven altijd even vriendelijk. En ik heb best veel vragen gesteld. Levering was top. Zeker een aanrader voor iedereen.
Vlotte service, snel antwoord en zeer vlot in gebruik. De offertes van de fietsenwinkel werden snel verwerkt en overzichtelijk afgeleverd in een leasing-formule.
Heel gemakkelijk dat de technieker op het werk komt! De technieker was vriendelijk. Onderhoud was snel gedaan. Ik heb heel gemakkelijk de afspraak kunnen wijzigen. Ik heb daarvoor een heel vriendelijke en behulpzame persoon aan de lijn gehad.
