Krëfel is clearly on the right track toward sustainable mobility. With the launch of a bike leasing option through their flexible benefits plan Payflip, employees can now choose a bike that perfectly fits their needs—cost-effective, tax-friendly, and tailored to both their commute and lifestyle. We spoke with two enthusiastic riders—Francois-Xavier and Andries—about their choices, their experience with Joule, and the practical and personal benefits they’ve gained.
Krëfel embraces freedom and flexibility
With 69 stores across Belgium, Krëfel is a well-known name in the retail landscape. By integrating bike leasing into their flexible compensation plan, the company gives employees the opportunity to make their commute more sustainable and more personal. The selection is broad—from e-bikes and speed pedelecs to sporty gravel and road bikes—and lease contracts run for 36 months. The initial feedback? Overwhelmingly positive.
Francois-Xavier: “Biking is freedom. And this cross bike takes me anywhere.”
As warehouse manager at Krëfel, Francois-Xavier oversees the company’s central logistics hub. A longtime cycling enthusiast, he saw bike leasing as the perfect opportunity to upgrade to a more performance-oriented ride. He selected a Cube cross bike, ordered from his trusted local bike dealer via Joule Local.
“I love being out in nature, and with a cross bike I can go anywhere. On days when I have more time, I turn my 6 km commute into a scenic 40 km ride.”
He especially appreciated the flexibility of the ordering process and the helpful, knowledgeable support. With a few extra accessories, his bike is fully adapted to his daily needs.
Andries: “From traffic frustration to peace of mind on two wheels”
Andries has been managing all IT-related content on Krëfel’s website for over 3.5 years. Living 35 km from the office, he was more than ready to leave constant traffic jams behind. With his lease bike, he’s found a more relaxed, reliable alternative.
“I don’t come home stressed anymore. I put on a podcast, ride through nature, and just feel more at ease.”
He went with the Gazelle Ultimate C5, a low-step electric bike with a belt drive—ideal for heavy use and perfect for sharing with his partner. Thanks to home delivery with Joule Mobile, the bike arrived right on time and was ready to ride within minutes.
“After a 70 km ride, I still have 35% battery left. It gives me peace of mind—I know I can count on it.”
Lasting impact, personal freedom
What stands out in both stories is the personal value of bike leasing: less stress, more movement, and smoother commutes. By partnering with Joule and offering bike leasing through their benefits plan, Krëfel gives employees more than just mobility—it gives them control over their journey and their well-being.
With a strong start and rising enthusiasm among staff, Krëfel is clearly in the saddle for a healthier, more sustainable future.
Would you like to offer bike leasing to your employees too? Get in touch with us—we’ll explore the possibilities together! 🫶
