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Joule Wrapped 2025: the bikes, brands & surprises that moved us this year

Elke Swinnen
1
Dec
2025
5
Dec
2025
5
min read
2 mensen leasen fiets via werkgever

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The year’s coming to an end, so it’s time to look back!

Which bikes ruled the road, which brands topped the charts, and how much CO₂ did we save together?

Here it is: Joule Wrapped 2025.

🚴‍♀️ Bike types

Top 3 leased bikes:

  1. E-bike (of course!)
  2. Sport bike
  3. Speed-pedelec

Least popular:

Not the classic non-electric bike, but the compact bike.

Sorry, little city bikes.

Interested in leasing a compact model but need some more convincing? Our colleague Lauren is a huge fan!

👉 Thinking of going full speed-pedelec? Make sure you know the rules: All speed-pedelec regulations explained.

✨ Bike brands

No fewer than 156 different brands are cruising around Belgium with a Joule sticker on their frame. But a few favorites still lead the pack.

Top 10 brands of 2025:

1. Gazelle
2. Riese & Müller

3. Cube
4. Trek
5. Stromer
6. Oxford
7. Canyon
8. Norta
9. Orbea
10. Scott

👉🏻 I (Elke) ride a Gazelle myself, and I totally get why it’s number one. Gazelle bikes are known for quality, comfort, and reliability. With over 130 years of experience, this Dutch brand makes sturdy, low-maintenance bikes perfect for everyday commuting.

Our colleagues Jules and Tibe swear by their custom VELO DE VILLE rides. ✨

⏳ Lease periods

The most popular lease term?

36 months, followed by 48 months.

Not sure whether a speed-pedelec fits your commute? Maybe you’re considering a cargo bike for your home visits, or you just want a one-year lease before moving abroad? At Joule, you can go shorter too — lease for 12 or 24 months, fully flexible and on your terms!

👉 Read more in our blog: 12 or 24 months of bike leasing: here’s how it works

🏎️ Record time!

2025 also brought some impressive records.

From signed order to full assembly and handover in just 36 hours!

Our fastest Joule Mobile delivery yet.

Lightning speed, literally. ⚡

🔐 Accessories

A bike without accessories? That’s like coffee without caffeine. Possible, but why would you? 🤷🏻

Cyclists love to make their rides safer, smoother, and more fun with the right gear.

Top 3 most popular accessories:

  1. Bike locks
  2. Bags
  3. Helmets

And the “other” category? Surprisingly strong featuring extra lights, bottle holders, and GPS trackers. Little things, big impact.

🌿 CO₂ savings

💡 Did you know an e-bike emits just 3 grams of CO₂ per passenger kilometer?

We calculated how much CO₂ our Joule riders saved together this year:

Using Belgian averages:

  • Average commute: 20.8 km
  • 220 workdays per year
  • Car emissions: 0.193 kg CO₂/km
  • E-bike emissions: 0.003 kg CO₂/km

👉 Total CO₂ saved in 2025: 5,168 tons

That’s the equivalent of 2,600 cars staying off the road for an entire year! 🚗❌

💔 Oops… damage & theft

Even with top locks and careful parking, things happen.

In 2025, a few unlucky moments were reported:

  • Bike thefts: 37
  • Damage reports: 209

It happens to the best of us… but prevention helps!

👉 Read our blog: Protect your bike from theft with these 5 tips.

Ready for 2026?

Whether you were part of our story this year or just joined the ride — thanks for moving with Joule.

We can’t wait to get even more people cycling in 2026: faster deliveries, more service, and maybe your dream bike too.

💡 Want to be part of next year’s stats? Join our peloton!

Deel deze post
Elke Swinnen
5
Dec
2025
5
min read
About the author:
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