On September 18, Joule was all about croissants, insights, and a little sweat. With our Brunch & Burn event, we wanted to make one thing clear: we got your brunch, we got your bike. Because just like with bike leasing, we’re here to support and inspire HR — from start to finish, from the first bite to the last push of the pedal. 🥐
Kick-off with brunch
We kicked off the morning with a brunch that hit the spot: fresh croissants, savory quiches, yogurt with toppings, juices, and a buzzing coffee station. The perfect fuel to recharge while connecting with fellow HR peers.

Keynote by Ellen Schouppe: 7 attitudes for peak performance
Then it was time for action. Ellen Schouppe, sports and performance psychologist (Team Belgium), took us inside the world of elite sports and translated it to the workplace.
Her message? Top performance starts in your head. With 7 attitudes, she showed the path to greater success and motivation:
- Motivation
- Leadership
- Resilience
- Energy management
- Innovation
- Coachability
- Joy
Ellen brought it all to life with relatable stories, Olympic anecdotes, and practical tips you can apply to your team right away.
👉 Watch the full keynote here:
Q&A: straight to the point
During the Q&A with Lesley Arens from ZigZagHR, we dove even deeper. The questions were spot-on: how do you turn this inspiration into daily practice? Ellen shared hands-on takeaways you can start using today.

Burn, baby, burn 🔥
And for those who thought the day was over… not quite! A brave group jumped on the bikes at Cyclo Studio Gantoise for a tough spinning class. 45 minutes of sweat, beats, and laughter. Exhausted, but smiling.

What we learned 🚴♀️
Brunch & Burn showed that wellbeing and performance go hand in hand. With the right mindset, a boost of energy, and yes, a powerful pedal stroke, you get further.
And that’s exactly what we want HR and employers to take away: with Joule, you’re never on your own. We inspire, support, and make sure bike leasing comes alive in your organization. From first contact to end-of-lease. From test days to bike choices.
We got your back — and your bike.
👉 Ready to launch bike leasing in your company?
Let’s talk. Contact us and discover how we can get your organization moving!